Art of Floristry 101

Origins of Flowers and the Industry

In this article, we examine the history of the art of floristry. We discuss how it became a booming industry today. Then, we explain you the roles florists play in their communities. This will help you understand their influence on both clients and gift recipients. As florists, we devote our efforts to help you express yourself. We help you find the best bouquet for all occasions. Whether it's a birthday, romantic date, corporate events, or funerals - you got it!

See our next article to learn the basics of floral design. With the right use of color and design, we make gorgeous flower bouquets you'll love!

A Brief History on Floristry

In the mid-19th century, floristry arrived in the Netherlands. It began with selling floral arrangements to provide decorations. Later, it involved wholesale orders of bulk flowers. It also sold supplies for the care and treatment of delicate blooms. Floral shops offered fresh flowers and arrangements, both pre- and custom-made. Floristry involves raising and caring for flowers. It also includes the process of picking and setting them into refined arrangements. Soon, this led to the business of marketing them to local customers.

Floristry is hand-crafting a collection of blooms and plants into a beautiful arrangement. Then, florists set them in vases, bowls, baskets, and pots. Of course, they base this all on each customer's tastes and needs. This is why most people call it "floral design" or "floral arts". Since the late 19th century, schools have recognized floristry as a formal course. Colleges opened up across Dutch islands with programs in floristry. Florist schools also turned up in Europe. They later crossed over to the U.S., giving birth to the florist industry. Soon enough, floral shops set about making frequent and exciting developments to their process. As a result, floristry rose up in the market across America and around the world. To keep up, most flower shops deliver direct to the customer or their recipient. They also offer the choice of placing orders online for convenience. Today, floristry has grown into an essential part of people's lives. In fact, flowers have become crucial in the decoration and theme of different events. Many organizations have cropped up as sources of knowledge for the floral industry. Among these is the American Floral Endowment. Next is the Society of American Florists and the Flower Shop Network. They are terrific sources of news and current trends in the industry. They suggest assorted arrangements for all types of events. They also steer customers to other flower shops based on their needs.

What Does A Florist Do?

As florists, we are part of a few of the most vital moments in people's lives. Because of that, our team of experts commit to ensuring top-notch service at all times. We aim to help our clients get the most beautiful bouquet for their needs. As florists, we help people express themselves through unique bouquets and arrangements. With this, they can celebrate very important events and milestones in their lives. As florists, we help people:

  • Show love with classic long-stemmed roses for Valentine's Day
  • Welcome a new baby into the world
  • Honor a mother with a lovely bouquet on Mother's Day
  • Celebrate a wedding with custom bouquets and other flowers
  • Perk up someone's stay in a hospital
  • Add the flawless touch to parties and other events
  • Remember loved ones with spectacular floral tributes at their wake and funeral
  • Make any event amazing with floral arrangements matched to their style and design


Read all about Color Wheel in our next article.